Resources Library by ANA

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jason Brownlee, Jon Puleston

Company: Kantar

December 4, 2017

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary

Authors: Carlos Fonseca, Adam Riley, David Smith

Company: DVL Smith Ltd

November 27, 2017

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Webinars 2017

Author: Alexander Wheatley

Company: Kantar

November 7, 2017

Global Market Research 2017

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research

Author: ESOMAR B.V.

October 6, 2017

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary

Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong

Company: MARE

September 4, 2017

The segmentation revival

This paper is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Alexander Wheatley, Jason Brownlee, Jon Puleston

Company: Kantar

May 9, 2017

Ask the world

So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This presentation will explore the results of "Ask the...

Catalogue: Congress 2016: #WOW

Author: Eric Meerkamper

June 15, 2016

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation

Author: Fernando Alvarez Kuri

Company: Kantar

June 15, 2016

Like, share & retweet

In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe.BAMM carried out research in 4 key markets, employing a combination...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Ed Garey, James Johnstone

Company: BAMM Ltd.

November 18, 2015